URL Slug Generator
Convert any text into a clean URL slug for SEO-friendly web addresses. Free slug generator tool.
Text to Slug
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A URL slug is the part of a web address that identifies a specific page — for example, in "worthittools.com/url-slug-generator", the slug is "url-slug-generator". Clean, descriptive slugs improve SEO by including keywords directly in the URL, and they improve user experience by making URLs readable and memorable. This slug generator converts any text — a page title, article headline, or product name — into a properly formatted URL slug: lowercase, spaces replaced with hyphens, special characters removed, and multiple consecutive hyphens collapsed to one. The result is a slug that search engines and web servers accept cleanly. Content managers, developers, and SEO practitioners use this tool when setting up new pages, migrating content, or batch-converting article titles into URL paths. Paste your page title and get the correct slug instantly — no manual formatting needed.
How to Use the URL Slug Generator
The URL Slug Generator is designed to give you an accurate answer in seconds. Follow these steps:
- 1Type or paste your page title or text into the input
- 2Choose your separator: Hyphen (-) for standard URLs or Underscore (_)
- 3The slug preview updates in real time as you type
- 4Click Copy to copy the clean URL slug to your clipboard
No account or sign-up required. All calculations run locally in your browser — nothing is stored or transmitted to any server.
How It Works
The slug generation process applies these transformations in sequence: 1. Trim leading and trailing whitespace 2. Convert all characters to lowercase 3. Replace spaces with hyphens (or underscores — configurable) 4. Remove all characters that are not alphanumeric or the chosen separator 5. Collapse consecutive separators (e.g., "--" becomes "-") 6. Trim separators from the start and end of the result For "The 10 Best SEO Tools (2024 Edition!)" the output is "the-10-best-seo-tools-2024-edition". The tool updates live as you type — no button press required. Toggle the separator between hyphen and underscore depending on your platform's conventions (most websites and CMS platforms use hyphens; some older systems or specific frameworks prefer underscores).
Frequently Asked Questions
What is a URL slug?
A URL slug is the part of a URL that identifies a page in a human-readable way. In "blog.example.com/how-to-calculate-roi", the slug is "how-to-calculate-roi". Slugs are derived from page titles by lowercasing, replacing spaces with hyphens, and removing special characters. They appear in the browser address bar and in search results, making them an important SEO element.
Why should I use hyphens instead of underscores in URL slugs?
Google treats hyphens as word separators in URLs, meaning "seo-tools" is interpreted as two words: "seo" and "tools". Underscores are NOT treated as word separators — "seo_tools" is interpreted as a single token "seotools". This means hyphen-separated slugs allow each word to rank independently for its keyword, while underscore-separated slugs combine words into one unrecognised string. Hyphens are the universal recommendation from Google and all major SEO guidelines.
Should I include stop words like "the", "and", "or" in URL slugs?
Generally, no. Remove common stop words from slugs to keep them concise and keyword-focused. "The Best Tools for SEO" becomes "best-tools-seo" rather than "the-best-tools-for-seo". Shorter slugs are easier to share, less likely to be truncated in search results, and keep keyword density higher. However, if removing stop words makes the slug ambiguous or changes the meaning, keep them in.
What is the recommended maximum length for a URL slug?
Most SEO practitioners recommend keeping slugs under 60 characters to ensure they display fully in search result URLs without truncation. Google does not have a strict length limit for URLs, but longer URLs are harder to share and read. Focus on including your main keywords and trimming anything redundant — dates, generic words, and repeated terms are common things to remove.
Do URL slugs affect search engine rankings?
Yes, though as a relatively minor factor. Keywords in the URL slug are a small ranking signal — Google uses them to understand page topic. More importantly, descriptive slugs improve click-through rates in search results because users can infer page content before clicking. A slug like "mortgage-calculator" is more trustworthy and descriptive than "page?id=1247". Slug quality matters more for user trust than raw rankings.